Office Address
123/A, Miranda City LikaoliPrikano, Dope
Event Agenda
Friday, July 17, 2026
Marketing's New Mandate: Driving Core Business Growth in a Volatile Economy
The days of marketing being viewed purely as a creative or promotional department are gone. Today's CMOs must position marketing as a primary, measurable engine of business growth and corporate strategy.
GEO Playbook: Navigating Consumer Behaviour in the Era of AI
AI-powered platforms and generative search are transforming how consumers discover, evaluate, and choose brands. This discussion will examine evolving consumer journeys, the growing importance of Generative Engine Optimization (GEO), and how brands can remain visible, relevant, and competitive in an AI-driven ecosystem.
Brand Reputation: How to device a perfect strategy for crisis in era of digital deepfakes for brand
Deepfakes and synthetic media can trigger reputational crises within minutes. This session will explore how brands can strengthen crisis preparedness, detect emerging threats, build resilient reputation management frameworks, and maintain stakeholder trust in an increasingly complex misinformation landscape.
Skills PR Professionals Need to Thrive in the Next Decade as AI Reshapes the Industry
While AI is streamlining routine tasks, human skills such as strategic thinking, creativity, storytelling, relationship building, ethical judgment, and crisis management remain essential. How PR professionals need to stay relevant, leverage AI effectively, and deliver greater impact. Gain practical insights into building future-ready skills that will help you adapt, lead, and thrive in the next decade of public relations.
Rulebook: How RFP needs rationalization so agency gets their credit for ideation
The RFP process often sparks debate around the use and ownership of creative ideas. Bringing together brands and agencies, this discussion will explore ways to improve transparency, fairness, and recognition of intellectual capital while fostering stronger, more sustainable partnerships.
From Broadcasting to Dialogue: Leveraging Social and Digital Media to Build Public Trust and Empower Citizens.
Policy and Advocacy in resharing brand narrative
Policy, regulation, and public discourse increasingly influence business outcomes. This session will explore how brands can use strategic advocacy to strengthen reputation, contribute to industry conversations, and build meaningful relationships with policymakers, stakeholders, and communities.
Creators Economy: How it is empowering Indian economy
The creator economy has evolved into a major driver of entrepreneurship, employment, consumer influence, and digital commerce. Industry leaders will discuss its growing economic impact, emerging monetization opportunities, and the role creators play in shaping India's digital and business landscape.
CSR and Social Work: Building Sustainable Communities Through Collaborative Action
Exploring the role of businesses, NGOs, and social workers in addressing communities pressing challenges through ethical, inclusive and sustainable initiatives. How their partnerships empower marginalized populations, and create lasting impact.
Steering the marketing engine in a complex world
